Assembly Coffee

In the summer of 2014, we brought together cafes and restaurants in the UK to share their experiences and help define what we could do as coffee roasters to be genuinely different and therefore valuable.

After six months of conversations, we emerged with a vision to source and roast the highest quality specialty coffees in the world through the lens of our customers. We knew we had to be dynamic, innovative, and responsive in the way we worked with our wholesale partners.

This approach guided us to create our coffee catalogue, coffee taste note illustrations, packaging, insight reports, and more through collaborative working with our partners – with our shared aim of creating innovative solutions to industry challenges.

In April 2015 we officially launched as sponsors of the inaugural Coffee Masters at London Coffee Festival and there began our journey.