Double Happiness By Chef Brandon Jew

Tasting Notes

Strength/Intensity

2/10

Roast

Light

About this Coffee

We partnered with Michelin-starred chef Brandon Jew on this Fair Trade- and Organic- certified single origin coffee from Ethiopia.

Named after the Chinese symbol 囍 meaning joy and happiness—each bag sold of Double Happiness benefits Cut Fruit Collective, a grassroots non-profit organization based in the SF Bay Area which creates art for Asian American and Pacific Islander (AAPI) community care – supporting artists, amplifying voices, and investing in vulnerable communities.

This coffee comes from the Kayon Mountain Estate located in Southern Guji, Ethiopia. Coffee estates in this region, and more specifically in Odo Shakisso where Kayon Mountain Estate is located, are often credited for putting the Guji region on the specialty coffee map. Farm owner Ismael Hassen Aredo competes with the area’s precious metal mines for seasonal workers and pays higher wages to incentivize them to return year after year. In addition to managing the 300 hectares of coffee planted on the farm, Ismael provides training for 140 nearby smallholder farmers, helps finance social initiative projects such as the construction of schools, and plans to build a bridge across the Sawana River to make the walk to school for the children of the community more safe.

WHY WE LOVE THIS COFFEE

Michelin-starred chef Brandon Jew is the owner and executive chef of Mister Jiu’s, a contemporary Chinese American restaurant in San Francisco’s Chinatown. Winner of the 2022 prestigious James Beard Foundation for best chef in California and best restaurant cookbook for Mister Jiu’s. Brandon combines local, seasonal, and organic ingredients with classic Chinese flavors and cooking techniques.

Brandon’s also a big fan of coffee and supporting his community. We partnered together to create a coffee called DOUBLE HAPPINESS BY CHEF BRANDON JEW – the Double Happiness symbol represents joy and unity.

GOOD COFFEE, BETTER PLANET

In addition to Double Happiness by Chef Brandon Jew being certified Fair Trade and Organic, $1 from each bag sold is donated to Cut Fruit Collective in support of AAPI communities. Their name reflects a quiet gesture of care recognized by AAPI people across the world as the quintessential love language.

Cut Fruit Collective is a grassroots non-profit organization based in the SF Bay Area. They create art for Asian American and Pacific Islander (AAPI) community care – supporting artists, amplifying voices, and investing in vulnerable communities. Learn more and support their cause at cutfruitcollective.org.