About this Coffee
Showcasing some of our finest coffees with notes of ripe fruit and chocolate, Hologram is our most multidimensional year-round offering. We put tremendous work into sourcing these coffees and combine them to create something distinctly complex.
Process: Washed & Natural Sundried
A hologram surprises: its seemingly in complex two-dimensional surface reflects and creates astonishing three-dimensional images. Similarly, with Hologram the coffee, a few coffees blended together create an abundance of flavor complexity in the cup.
Hologram’s recipe always includes a natural sundried coffee. Naturally sundried coffees have punchy fruit notes and a fuller body and those are some of the primary flavors of Hologram. Yet, Hologram is more than it seems like initially. The other coffees in the blend—sweet and clean washed coffees—add layered notes of pastry, chocolate, and delicate fruits.
Hologram is a great coffee for drinkers that want a complex coffee experience and embrace the fruitiness that is a constant dimension of its flavor.
We believe in paying more.
Since 2009, we have published an annual transparency report to serve as a blueprint for our green coffee purchasing practices and a response to chronically low prices in the coffee industry. We believe paying more for green coffee is an important investment in the long-term viability of our coffee-growing partners’ businesses and our supply.