JBC Coffee Roasters

ABOUT US
Unparalleled quality, a human story, and sustainability – that’s our coffee philosophy.

Unparalleled quality. We won’t buy a coffee unless we know that it will inspire you.
A human story. Often times a producer’s story gets lost in the coffee supply chain. It’s our focus to provide a seed to cup experience, honoring everyone involved.
Sustainability. We purchase sustainable coffees directly from producers and through brokers who share our goal of making coffee a sustainable commodity. Financially and environmentally, the coffees we purchase seek balance.
Combine our coffee philosophy and passion for exceptional coffees with our down-home Midwest hospitality and that, in a nutshell, is JBC Coffee Roasters. We are 50% women-owned and dedicated to an amazing cup. We can’t wait to share our coffee passion with you.

One of 28 Best Coffee Roasters in America 2022 ~Gear Patrol, September 2022

Five Time Good Food Award Winners (2016, 2018, 2020, 2021, 2022)

One of the 12 best coffee roasters in the U.S.~Forbes, Dec 2018

Over 340 90 plus rated coffees ~Coffee Review

5th place Roaster’s Choice Championship, 3rd and 7th place U.S. Cup Tasters, 10th place U.S. Brewer’s Cup ~SCA

Michael Johnson: Founder / Q-Grader
What do you enjoy most about working in the specialty coffee industry? The people-from the farmers who grow our beautiful coffee to the innovative and dynamic personalities in the coffee industry.

What is your background? Jack of all trades.

Favorite Quote: “Expect nothing and you’ll never be disappointed”. -Unknown.

What do you enjoy doing when you’re not working? Spending time in the great outdoors.

Laura Salinger Johnson: C0-Owner
What do you enjoy most about working in the specialty coffee industry? The people (farmer/producers, fellow coffee industry folks, and our customers), the places (traveling to coffee growing regions is a life-changing experience), and tasting (who doesn’t love to drink special and unique coffees each day?)

What is your background? Born and raised in the Minneapolis suburbs, I moved to Madison in the 90s to attend UW-Madison and never left. A writer and editor by trade, I eventually fell in love with the coffee industry and came to work full time at JBC. We have two girls and love our community.

Favorite Quote: “Two roads diverged in a wood, and I—I took the one less traveled by, and that has made all the difference.”-Robert Frost

What do you enjoy doing when you’re not working? Reading, exploring, traveling, hanging with family and friends.

Gressa Olson (she/her): Brand Ambassador/Graphic Designer
What do you enjoy most about working in the specialty coffee industry? The amazing coffee, as well as the inspiring people I have already met. I think coffee is a beautiful way to unify family, friends, and even complete strangers! To experience that in my everyday life and work is very special.

What is your background? I am a recent Fine Arts graduate who survived a busy student-athlete schedule with the help of lots of coffee. With my love for the good stuff and my passion for art, I am looking forward to learning all I can about the specialty coffee industry and adding my creativity and enthusiasm to the community!

Favorite Quote: “Well, there is magic all around you…” – Stevie Nicks, Rooms on Fire

What do you enjoy doing when you’re not working? I love to spend time with my twin sister drinking coffee, I am always crafting or crocheting (currently working on a big sweater but it looks like I might miss my winter deadline, oops!), and you can usually catch me watching Dr. Phil as I’m creating. I love to play soccer still and keep up with all kinds of sports and teams.

Zoe Flynn (she/her): Production Team Member
What do you enjoy most about working in the specialty coffee industry? Drinking amazing coffee with like-minded people and absorbing all the coffee knowledge from my wonderful coworkers.

What is your background? Traveler and life long learner. I have a Bachelor’s Degree in Fine Arts and enjoy immersing myself in opportunities that pique my interest.

Favorite Quote: “So long and thanks for all the fish” – Douglas Adams

What do you enjoy doing when you’re not working? Playing with my 2 cats, badminton, thrifting, exploring, and hanging out with friends and family.

Toffee & Crema: Office Dogs
What do you enjoy most about working in the specialty coffee industry? All the yum yums.

What is your background? Goodest rescue doggo, formerly goodest homeless pupper-Toffee. Newest doggo-Crema.

Favorite Quote: “Want some yum yums” – Michael Johnson

What do you enjoy doing when you’re not working? Long walks on the beach.